What to buy if you actually wear merino
The pieces that sell out first are never the fancy ones — they are the ones people wear every week: men's thermal sets, women's thermal sets, walking socks and kids' thermals in the middle sizes.
If you are buying one thing: a 250gsm set. It covers a British winter from the school run to a ski week, and it is the weight our customers re-order most.
Why this sale is worth planning
Genuine discounts on 100% merino are rare — most “wool” sales are on blends. This is the once-a-year window to:
- Replace the synthetics you keep re-washing
- Build a full winter layering kit in one go
- Sort Christmas presents early and look like a hero
- Buy pieces that last seasons rather than months
Come December, the whole family in merino — from boxers to half-zip hoodies to long johns — for a good deal less than usual.
⏰ Sizes go first.
The middle sizes in the bestselling sets are always the first to disappear, and restocks land after the sale. If your size is showing, take it.
For him
Warm base layers, travel tees and the versatile thermal tops that do most of the work through a British winter.
Worth grabbing:
- Men's thermal sets — 250gsm covers most of the year
- Thermal tops for skiing, walking and cold commutes
- Long johns under jeans and ski trousers
- Merino T-shirts for travel and the gym
- Merino boxers — the sleeper hit of every order
For her
Whether she is hillwalking, skiing, travelling or just cold at her desk, these are the pieces that get worn.
This year's favourites:
- Women's thermal sets — top and leggings in one
- Half-zip hoodies for everyday layering
- Thermal leggings under jeans and skirts
- Thermal tops in 165 to 320gsm
- Merino T-shirts that stay fresh for days
For kids
Soft enough for children who reject scratchy wool, and washed a fraction as often as cotton.
The warm stuff:
- Kids' thermal sets — beanie included
- Thermal tops for school and winter play
- Merino beanies that do not itch
Treat yourself this Black Friday 🎁
Treat the family too. Free UK delivery over £49 and free 30-day returns, so a wrong size is not a problem.
Shop the sale →
